TRENTON (Dec. 20, 2018) – The New Jersey Lottery was selected as one of five lotteries from across North America to receive the 2018 Fleurry Award presented by the global lottery industry’s leading publication La Fleur’s Magazine at its 2018 LotTECH Connect conference in Austin, Texas, Dec. 3-6, 2018.

New Jersey was selected for its “Licky 7s” ad created by the Lottery’s advertising agency PureRED. The award winning ad can be viewed at: https://youtu.be/jZ_SnD4goa4

The Fleurry Ad “People’s Choice” Awards originated in 2011. North American lotteries were invited to submit what they considered their “best” lottery advertising video. The 2018 Fleurry contest garnered a record number of submissions from 44 lotteries.

La Fleur’s Magazine invited its 4,600+ subscribers worldwide to weigh in online, allowing lottery professionals around the globe to vote on their favorite ads, with the top vote-getters being crowned the winners.

The other award-winning lotteries joining New Jersey are: Atlantic Lottery Corporation, Massachusetts Lottery, New York Lottery, and Wyoming Lottery Corporation. All winning videos and other submissions can be viewed at https://lafleurs.com/videos/.